Tracking Ad Spend and ROI

Ad Astra automatically pulls data from all connected ad accounts to calculate total spend and performance. To access this, navigate to the Analytics section and click on “Budget Overview.” You’ll see an aggregated view of spend by platform, campaign, and creative type.

Setting Up Budget Alerts
You can create alerts to monitor spending limits or ROI changes. Open “Smart Spend Tracking,” select a campaign, and click “Add Alert.” Choose the threshold and type of notification you’d like to receive when a campaign’s performance changes.

Visualizing ROI Trends
To analyze longer-term trends, switch to the “ROI Insights” tab. Here, you’ll see historical performance plotted against your marketing objectives, helping you understand where your spend performs best.

Note: Ad Astra automatically tags every campaign with its associated platform and spend source to keep ROI data consistent.