Running A/B Tests for Your Creatives

A/B testing in Ad Astra lets you compare two or more ad variants to determine which performs best. From the Campaign view, select “New Test” and choose the creative elements you want to compare — such as headline, image, or call-to-action.

Setting Up Test Parameters
Define the target audience and duration of your test. You can also allocate traffic evenly or use Smart Distribution, which shifts more impressions toward the better-performing variant as results come in.

Analyzing Test Results
Once the test ends, visit the “Results” tab. You’ll see clear visual comparisons across metrics like CTR, conversion rate, and cost per acquisition. Winning variants can be promoted automatically with one click.

Note: Ad Astra automatically saves test histories, allowing you to compare new experiments against previous results for cumulative learning.